If you came here looking for a web design agency, you have found the right address and the wrong decade. Web Level Up is a game studio now, and this site has been rebuilt from scratch to say so.
What changed
Nothing about the work we can do changed. What changed is what we are pointing it at. Web Level Up spent years building websites, WordPress plugins and software for small businesses, and got genuinely good at the unglamorous parts: making things fast, making them work on a phone first, making them keep working after launch.
Games were always the actual goal. The difference this year is that we stopped treating that as something to get to eventually and made it the entire plan. CropCorp — a comedic co-op action tower defense where four farmers try to hold a harvest against the taxman — has been in development in Unreal Engine 5, and it now gets everything.
What happened to the old site
It is gone, deliberately and completely. Every web-design page, every SEO article, the lot. There was an argument for keeping them quietly online for the traffic, and we did consider it. We decided against it, for two reasons.
The first is that a studio site pretending to still be an agency site is confusing to everyone who lands on it. The second is that those pages were honest about a service we no longer offer, and leaving them up would make them dishonest. Retiring a page properly is better than quietly redirecting it somewhere irrelevant, so the old URLs now return a clear “gone” rather than bouncing you to a game.
The archive exists. It is just not the front door any more.
What stays
Two things. The WordPress plugins we still maintain — including DineKit — keep running, keep getting updates, and existing licences are unaffected. And the habit of writing things down, which is what this devlog is for.
What this devlog is for
Studio-level stuff: decisions, direction, the occasional post-mortem on something that did not work. The blow-by-blow of CropCorp itself — the screenshots, the roadmap, the “here is what broke this week” — lives on cropcorp.co.uk, because the game deserves its own house.
We are building this in the open, which means you will see unfinished art, placeholder boxes and systems that clearly need another pass. That is the deal. It is a lot more interesting than waiting two years for a trailer.
Onwards.