Game Studio · Cheltenham, UK

We build games.

Web Level Up started as an agency and became a software company. The next thing we’re building is a game — made in Unreal Engine 5, developed in the open, and shipping to PC.

See CropCorp → Read the dev log

In development

CropCorp

Farm it. Fortify it. The Taxman is coming.

A blocky, family-friendly action tower defense for one to four players. You farm and mine a living village by day — villagers with jobs, real production chains, an economy that has to be fed — and when the Taxman’s grey-suit collectors arrive for their cut, you hold the line.

It’s a co-op game about building something worth defending, and then defending it badly, loudly, with your friends.

Genre: Third-person action tower defense
Players: 1–4 co-op
Engine: Unreal Engine 5
Platform: PC first

Follow the build →

CropCorp gameplay — the hero fighting off collectors while defending the village

CropCorp — the Taxman’s collectors advancing on the village

CropCorp — holding the line against a wave

CropCorp — the countdown before a wave arrives

Dev log

Built in the open

Every change, including the ones that didn’t work. Pulled live from the studio’s own log.

17 Aug 2026

Two first-time players, a locked hotbar, and a dog with no eyes

Two people who had never seen CropCorp before sat down and played it, and their notes ran the night’s work. There is no substitute for this. A build…

Read it → 16 Aug 2026

Village technology, and the weapon is the build

Two orders landed together and turned out to be one system: the village needed an industry, and the hero needed a build. Ore feeds the guns, the smithy…

Read it → 16 Aug 2026

Two live sessions, and the game learned to listen

The user played twice (day 1→21 solo — survived the day-18 crisis, beat the chapter-2 boss, called it: “tougher, much tougher… dying a lot is great” ) and…

Read it →

All dev log entries →

How we got here

An agency that kept building its own things

We spent years building websites and custom software for other people. Doing that well means writing real software — so we started shipping our own.

DineKit came first: a free restaurant plugin now running on venues’ own websites, and a WordPress.org featured plugin. WLU Commerce came next — the licensing and commerce platform behind everything we sell.

Games were always the thing we actually wanted to make. CropCorp is that, and the same standards apply: built properly, documented honestly, no vertical slice that doesn’t exist.

AgencyWebsites and custom software for UK businesses
ProductsDineKit and WLU Commerce, built and shipped in-house
StudioCropCorp, in active development in Unreal Engine 5

Still the day job

The client work carries on

None of this replaced the agency. We still design and build fast, accessible websites for businesses in Cheltenham, Gloucester and across the UK — and everything we learn shipping our own products goes straight back into that work.

Web design in Cheltenham SEO in Cheltenham All services Our plugins

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